Then I’d have to also tell you to never play a game or buy a product ending in 99 cents. Getting into the mind of the consumer is business 101 and is literally the difference between a game/product having any success or not.
And this has been proven, JCPenney tried to get rid of 99 cent pricing and led to losing 30% profits and bankruptcy. The people who want fair and square pricing won’t be there to actually buy it.
This isn’t getting into the mind if the consumer, this is manipulating the consumer. Also, where did you get the idea that changing their prices caused their bankruptcy?
For whatever reason, people see the 0 and think it’s bajillions pricier. I have seen .99 long enough that .00 feels cheaper even tho it’s 1 cent pricier. If they can fairly price, the product is also likely good.
Just seems to be a basic commentary on how people think about prices in general. The x.99 thing seems stupid but there’s plenty of data showing that it has an effect.
Its more the “how do we find the optimal price to psychologically manipulate the consumer” aspect that’s bothersome, instead of just setting it at a price that you think is fair. The 99 cent thing has been in effect long enough that my brain just automatically rounds it up.
Remind me to never play any games by these assholes. Wtf kind of psychological mind-game bullshit is this.
Edit: y’all really like being manipulated, huh. Wild world we live in.
Where I live, peak is $12ish after usd to cad and taxes but every cent has been worth it and every second, I’ve been having a blast
Then I’d have to also tell you to never play a game or buy a product ending in 99 cents. Getting into the mind of the consumer is business 101 and is literally the difference between a game/product having any success or not.
And this has been proven, JCPenney tried to get rid of 99 cent pricing and led to losing 30% profits and bankruptcy. The people who want fair and square pricing won’t be there to actually buy it.
This isn’t getting into the mind if the consumer, this is manipulating the consumer. Also, where did you get the idea that changing their prices caused their bankruptcy?
For whatever reason, people see the 0 and think it’s bajillions pricier. I have seen .99 long enough that .00 feels cheaper even tho it’s 1 cent pricier. If they can fairly price, the product is also likely good.
Just seems to be a basic commentary on how people think about prices in general. The x.99 thing seems stupid but there’s plenty of data showing that it has an effect.
Its more the “how do we find the optimal price to psychologically manipulate the consumer” aspect that’s bothersome, instead of just setting it at a price that you think is fair. The 99 cent thing has been in effect long enough that my brain just automatically rounds it up.
https://en.wikipedia.org/wiki/Psychological_pricing this kind. It’s not unusual, although I never liked it either