Just seems to be a basic commentary on how people think about prices in general. The x.99 thing seems stupid but there’s plenty of data showing that it has an effect.
Its more the “how do we find the optimal price to psychologically manipulate the consumer” aspect that’s bothersome, instead of just setting it at a price that you think is fair. The 99 cent thing has been in effect long enough that my brain just automatically rounds it up.
Just seems to be a basic commentary on how people think about prices in general. The x.99 thing seems stupid but there’s plenty of data showing that it has an effect.
Its more the “how do we find the optimal price to psychologically manipulate the consumer” aspect that’s bothersome, instead of just setting it at a price that you think is fair. The 99 cent thing has been in effect long enough that my brain just automatically rounds it up.