This isn’t getting into the mind if the consumer, this is manipulating the consumer. Also, where did you get the idea that changing their prices caused their bankruptcy?
For whatever reason, people see the 0 and think it’s bajillions pricier. I have seen .99 long enough that .00 feels cheaper even tho it’s 1 cent pricier. If they can fairly price, the product is also likely good.
This isn’t getting into the mind if the consumer, this is manipulating the consumer. Also, where did you get the idea that changing their prices caused their bankruptcy?
For whatever reason, people see the 0 and think it’s bajillions pricier. I have seen .99 long enough that .00 feels cheaper even tho it’s 1 cent pricier. If they can fairly price, the product is also likely good.