Then I’d have to also tell you to never play a game or buy a product ending in 99 cents. Getting into the mind of the consumer is business 101 and is literally the difference between a game/product having any success or not.
And this has been proven, JCPenney tried to get rid of 99 cent pricing and led to losing 30% profits and bankruptcy. The people who want fair and square pricing won’t be there to actually buy it.
This isn’t getting into the mind if the consumer, this is manipulating the consumer. Also, where did you get the idea that changing their prices caused their bankruptcy?
For whatever reason, people see the 0 and think it’s bajillions pricier. I have seen .99 long enough that .00 feels cheaper even tho it’s 1 cent pricier. If they can fairly price, the product is also likely good.
Then I’d have to also tell you to never play a game or buy a product ending in 99 cents. Getting into the mind of the consumer is business 101 and is literally the difference between a game/product having any success or not.
And this has been proven, JCPenney tried to get rid of 99 cent pricing and led to losing 30% profits and bankruptcy. The people who want fair and square pricing won’t be there to actually buy it.
This isn’t getting into the mind if the consumer, this is manipulating the consumer. Also, where did you get the idea that changing their prices caused their bankruptcy?
For whatever reason, people see the 0 and think it’s bajillions pricier. I have seen .99 long enough that .00 feels cheaper even tho it’s 1 cent pricier. If they can fairly price, the product is also likely good.