The general idea is that you use it to take notes on research papers or websites (optionally though it’s Zotero integration), then when the time comes to write a technical paper, you can research from the comfort of your Zettelkasten, directly cite the research you took notes on and automate proper citations with BibTex, write in raw markdown if preferred, create tables natively, embed charts and graphs directly and properly track them using figure notation, do full layout templates in LaTeX, support LaTeX math equations, and a lot more.
Basically it solves the fragmentation problem researchers have had for a long time by integrating all the standards instead of trying to centrally replace them or declare them unnecessary.
I mean, it’s incredibly subjective.
Personally I’m more a fan of material, but it isn’t without it’s faults.