Well mine is pretty petty. Every time I start up my system I’m spammed by epic advertisements in the lower right. It’s just so obnoxious, particularly since I’m on my couch and using my controller, so I have to pick up keyboard to dismiss those.
I’m so lazy I haven’t bothered to investigate options to be fair, but broadly speaking I don’t like how much it screams “look at me, look at me!” when I had no intention of interacting with their store/launcher at all that time.
Did he know Vigo the Carpathian?