People are just not price sensitive to most things. It’s also seen as bad to be thrifty, most people think of you as being cheap or stingy. Everything is about appearances now, people are more worried about what other people think than their own interests.
Companies have also figured out that they can make more profit by raising prices and shipping less product. They have to pay less in overhead and wages and get the same amount of money.
Do they even have a presence in Europe?