Every person has a massive profile (table / database) built all about them. This isn’t conspiracy. This is big business. There are a few data brokerage companies focused on people:
-Acxiom (worlds biggest broker, pretty much every piece of junk mail you get drives from a company purchasing data from them)
-TransUnion (credit, such as if you pay the minimum bill or are late on payments)
-CoreLogic (all real estate purchase information)
-FourSquare Labs (location broker which i find to be particularly insidious)
There are also databases built specifically for business entities, such as Data Axle.
And companies will purchase packages from ALL of these data brokers when they want to target a specific audience.
I have spent years trying to find a Super Mario World or Super Mario Galaxy feel to games. I am not looking for photo realistic. I am looking for a game.