To truly wrap your head around the phenomenon of a 49 MB web page, let’s quickly travel back a few decades. With this page load, you would be leaping ahead of the size of Windows 95 (28 floppy disks). The OS that ran the world fits perfectly inside a single modern page load. In 2006, the iPod reigned supreme and digital music was precious. A standard high-quality MP3 song at 192 kbps bitrate took up around 4 to 5 MB. This singular page represents roughly 10 to 12 full-length songs. I essentially downloaded an entire album’s worth of data just to read a few paragraphs of text. According to the International Telecommunication Union, the global average broadband internet speed back then was about 1.5 Mbps. Your browser would continue loading this monstrosity for several minutes, enough time for you to walk away and make a cup of coffee.

If hardware has improved so much over the last 20 years, has the modern framework/ad-tech stack completely negated that progress with abstraction and poorly architected bloat?