Similarly “super food” means anything the marking team wants it to mean. Normally, I read that as “this food may be slightly healthier than eating candy, so we would really like you to give us your money, deceive yourself into thinking you’re doing something right, and feel good about it”.
If you’ve never thought about threat models, here are some questions to get you started.
You may have a lot to say, so write things down to clarify your thoughts. Once your threat model document is complete, it will be easier for you to figure it which tools you really need, and which ones are only nice to have.